The agency
Passion for jewelry.
Power of marketing.
JWLR isn’t just another consulting agency, it's the first agency dedicated to jewelry brands.
We take a global approach, guiding our partner brands from product development to branding and expansion. Every detail is designed to align with a long-term vision, essential in today’s fast-paced world, where jewelry remains a timeless industry.
From strategy to implementation, we turn vision into execution.
Every recommendation is designed to be actionable, bringing each brand’s identity to life with coherence and excellence.
We take a global approach, guiding our partner brands from product development to branding and expansion. Every detail is designed to align with a long-term vision, essential in today’s fast-paced world, where jewelry remains a timeless industry.
From strategy to implementation, we turn vision into execution.
Every recommendation is designed to be actionable, bringing each brand’s identity to life with coherence and excellence.
Dedicated to fostering creativity and craftsmanship, we actively support the brands and workshops that contribute to the richness of our industry.
Building a jewelry brand requires the right partner.
No matter the stage of your brand’s development, we have the right support tailored for you.
Building a jewelry brand requires the right partner.
No matter the stage of your brand’s development, we have the right support tailored for you.
The first marketing agency specialized in jewelry,
at the service of your brand.
EXPERTISE
We leverage our expertise, extensive network of industry professionals, and years of experience to support your project, ensuring that we always provide solutions perfectly tailored to the unique challenges of the jewelry world.
EXCELLENCE
Excellence is at the core of everything we do. We create bespoke solutions that highlight the exceptional quality of your jewelry collections. Our goal is to make your brand flourish, supporting you in reaching your ambitions within a competitive market.
TRANSPARENCY
Transparency and communication are at the core of our relationships, as we believe trust is built on genuine exchanges and unwavering support, all while maintaining the highest level of confidentiality.
THE TEAM
JWLR was founded by Éléonore Caulliez and Laura Cohen, two experts with complementary backgrounds shaped within some of the most prestigious jewelry Maisons.
Their approach combines strategic vision, deep industry knowledge and a sharp attention to detail, built on years of hands-on experience.
Surrounding them, the Studio brings together a trusted circle of renowned experts—strategists, creatives, product, digital and retail specialists—delivering a comprehensive and highly controlled level of support.
This synergy enables JWLR to accompany brands with a rare level of rigor and a holistic understanding of the jewelry industry’s challenges.
Their approach combines strategic vision, deep industry knowledge and a sharp attention to detail, built on years of hands-on experience.
Surrounding them, the Studio brings together a trusted circle of renowned experts—strategists, creatives, product, digital and retail specialists—delivering a comprehensive and highly controlled level of support.
This synergy enables JWLR to accompany brands with a rare level of rigor and a holistic understanding of the jewelry industry’s challenges.
OUR VISION
ELEVATE
Elevate the vision, positioning and standards of jewelry brands at every level of decision-making.
STRUCTURE
Structure the brand, the product and the organization to ensure clarity, coherence and sustainable growth.
TRAIN
Train teams to meet the real demands of the jewelry industry, at the intersection of creation, market realities, and performance.
TRANSFORM
Transform strategy into concrete actions and results, fully aligned with the Maison’s identity.
OUR IMPACT
Since our creation, JWLR Studio has supported several jewelry brands to develop their image and their business. Our clients, spread across the world, benefit from our personalized approach and our continuing commitment to their vision.
From innovative startups to reknown heritage brands, our impact is reflected in their success and trust.
From innovative startups to reknown heritage brands, our impact is reflected in their success and trust.
+36
Partner brands
3
Continents
ARE YOU A JEWELRY EXPERT? JOIN OUR STUDIO !
We have established a unique ecosystem of specialized professionals, both French and international production workshops, as well as renowned service providers within the industry.
We are constantly looking for new talents to join the Studio.
We are constantly looking for new talents to join the Studio.