Our training program
Jewelry Essentials
Discover our certification training in Jewelry, developed in partnership with On Time Consulting, a key expert in training in the world of luxury, certified QUALIOPI.
The Jewelry Essentials course provides a comprehensive introduction to the jewelry market, covering key figures, history, major players, iconic creations and current trends.
It also offers an initiation to the creative process, as well as to the metals and gemstones most commonly used in the industry.The objective of the Jewelry Essentials course is to equip participants with the essential knowledge required to enhance their commercial performance within the jewelry sector.The training concludes with an examination, allowing participants to obtain the Jewelry Essentials by OTC certification.
It also offers an initiation to the creative process, as well as to the metals and gemstones most commonly used in the industry.The objective of the Jewelry Essentials course is to equip participants with the essential knowledge required to enhance their commercial performance within the jewelry sector.The training concludes with an examination, allowing participants to obtain the Jewelry Essentials by OTC certification.
Why participate in this training?
Obtain a certification from a recognized training organization
Improve your knowledge of the jewelry industry
Demonstrate your skills in the market
Boost your career within the jewelry sector
Train your teams to meet market expectations.
INTRODUCTION
JWLR STUDIO overview
Mission and collaboration
Customer psychology & sales discourse
OBJECTIVES OF THE TRAINING
Reminder of the educational objectives
THE MARKET AND ITS SPECIFICITIES
The terminologies
What elements differentiate Jewelry - Jewelry - Fine Jewelry
The market in a few figures
Key figures and growth projections
Imports, exports and transformations
The specificities of the market & its risks
THE STORY
Evolution of the social and cultural place of jewelry
Presentation period by period
Icon stories
Iconic icons
JWLR STUDIO overview
Mission and collaboration
Customer psychology & sales discourse
OBJECTIVES OF THE TRAINING
Reminder of the educational objectives
THE MARKET AND ITS SPECIFICITIES
The terminologies
What elements differentiate Jewelry - Jewelry - Fine Jewelry
The market in a few figures
Key figures and growth projections
Imports, exports and transformations
The specificities of the market & its risks
THE STORY
Evolution of the social and cultural place of jewelry
Presentation period by period
Icon stories
Iconic icons
ACTORS & ICONS
Market structure
The great Maisons & their signatures
Independent creators
Success stories
Industry segments
Historic jewelers
Specialist jewelers
Fashion houses
CREATION, METALS AND STONES
Jewelry creation process
The fundamentals of metals
The fundamentals about stones
THE MARKET TODAY
New customers
Marketing Trends & Product Trends
Ethics & CSR
AI & Jewelry
Prerequisites: None
Length of training: A day
Rating: Continuous evaluation during the training, final exam lasting 45 minutes at the end of the training.
Operational goals:
- Participants will be able to identify and locate the major figures in jewelry and industry icons in time
- Participants will be able to understand customer psychology and apply it to their sales techniques
- Participants will be able to position the various key players in the jewelry sector and to recognize the iconic models of each House
- Participants will be able to cite the stages of jewelry production and the fundamentals of metals and gemology
- Participants will be able to use the appropriate terminology in the jewelry sector
- Participants will know the main economic trends, products and marketing of the market as well as the key figures of the industry
Method:
Theoretical education adapted to the needs of professionals in the jewelry sector. Pedagogy centered on exchange and feedback.
Pédagogie centrée sur l’échange et le retour d’expérience.
Delivery of a Handout to facilitate the follow-up of the training and a Takeaway to keep in mind the main points of the training.
Length of training: A day
Rating: Continuous evaluation during the training, final exam lasting 45 minutes at the end of the training.
Operational goals:
- Participants will be able to identify and locate the major figures in jewelry and industry icons in time
- Participants will be able to understand customer psychology and apply it to their sales techniques
- Participants will be able to position the various key players in the jewelry sector and to recognize the iconic models of each House
- Participants will be able to cite the stages of jewelry production and the fundamentals of metals and gemology
- Participants will be able to use the appropriate terminology in the jewelry sector
- Participants will know the main economic trends, products and marketing of the market as well as the key figures of the industry
Method:
Theoretical education adapted to the needs of professionals in the jewelry sector. Pedagogy centered on exchange and feedback.
Pédagogie centrée sur l’échange et le retour d’expérience.
Delivery of a Handout to facilitate the follow-up of the training and a Takeaway to keep in mind the main points of the training.
DO YOU WANT TO LEARN MORE ABOUT THE JEWELRY INDUSTRY?
CONTACT us!
